The Flavor of New York City Since 1941

Born in the Big Apple

We’re proud to call New York City home — a vibrant, innovative, creative place where fresh ideas thrive.

What really sets Smartfruit™ apart is our commitment to 100% real fruit products, boosted with highly functional superfoods for the essential nutrition nature intended.

Over the years, many fruit juices have been complicated and compromised by added ingredients, artificial flavors, colors, synthetic preservatives, added sugars, and GMOs. Not at Smartfruit.

Where did the juice go? 

We believe fruit is perfectly wonderful on its own. We boost our 100% natural fruit purées with powerful and functional superfoods that help our customers reach their healthy lifestyle goals. We believe in Innovation over imitation.

We partner with 3V Company — an industry leader providing the people of New York City with healthy, delicious, fruit-based beverages since 1941. Smartfruit is proudly Made In NYC in an SQF Certified plant.

We Never Imitate nor Replicate, We Innovate

Core Values

Quality

  • Freshest fruits and vegetables make the best products.
  • Strawberry should taste like Strawberry. Mango should taste like Mango. We keep it simple.
  • GMO = Get Me Out your ingredients statement.
  • Fruits are naturally good for you. That’s why our products are crafted to boost fruits’ natural benefits — enhanced with vitamins, minerals, electrolytes, oat fiber, antioxidants or omega oils. Only good stuff!
  • Don’t have separation anxiety. Only additives can prevent the natural settling process and who wants to drink additives? Stop staring and give your Smartfruit a little shake-shake.
  • Versatility = Profitability. Creating smoothies, refreshing juices, cocktails, ice cream or flavoring all with one product is smart business.
  • We believe all-natural, 100% fruit juice should be accessible to all, and therefore affordable for business owners.
  • Shelf-stable means you save on costly refrigerated transportation and fridge space.
  • Safety: Smartfruit is produced according to strict GMP standards in an SQF certified facility.

Superior Service

Our goal is to surpass your expectations with an exceptional level of service. Our customer service team is always available to answer your questions, provide support, and help educate you about our products. Whether you are a large chain store or a small family business, we want to help you use our products correctly and optimize them to perfectly fit your business. After all (even though it’s a little corny), your success is our success.

Socially & Environmentally Responsible

We minimize our waste and carbon footprint by using recyclable materials and composting. Our PETE 1 bottles are the most recyclable of bottle options, which are also vital to preserving the shelf life and taste of our juice products.

Sustainability

All of us at Smartfruit are committed to taking care of our planet. Therefore, we operate in a manner that preserves the natural resources we all depend on and ensures they will be available for the next generation. That’s why we create our products in the most environmentally sustainable, climate-change-conscious ways we can.

We minimize our waste and carbon footprint by using recyclable materials and composting.

Our PETE 1 plastic bottles are the most easily recyclable plastic bottles around.

We communicate with our clients almost exclusively via email and phone to minimize the use of paper materials.

After bottling, our products are packaged in biodegradable containers made of plant-based materials. 

We also choose to collaborate with partners that share our vision.

We partner with Sweeteners Plus, who in turn work with Energy Star to improve their energy efficiency and reduce greenhouse gas emissions.

Our primary shipper is FedEx, which has led the charge in sustainable shipping through their “EarthSmart” initiative, which includes an expanding fleet of electric, hybrid and zero emissions vehicles.

We use only biodegradable and eco-friendly sample cups and spoons during exhibitions around the world.