The Flavor of New York City Since 1941

Our Company

What really sets Smartfruit apart from other companies? We offer 100% Real Fruit products, mixed with highly functional superfoods that deliver all the essential nutrition that nature intended.

Over the years, fruit juices have evolved into absurdly complicated products with long lists of phonetically challenging ingredients, artificial flavors, colors, synthetic preservatives, added sugars, and GMO’s.

Where did the juice go? 

We think fruit is perfectly wonderful on its own. We simply enhanced our 100% natural fruit purées with powerful and functional superfoods to deliver the essential daily nutrition our customers need to sustain a smart and healthy lifestyle. Just like nature intended.

We’ve partnered with 3V Company who’s set the industry standard in providing the residents of NYC with healthy and delicious fruit-based beverage, since 1941. Smartfruit is proudly Made In NYC in an SQF Certified plant.


We never imitate nor replicate, we innovate

Core Values



  • Freshest fruits and vegetables make the best products
  • GMO = Get Me Out!
  • Strawberry should taste like Strawberry and Mango should taste like Mango. That’s why we craft our products to taste as close as possible to fresh fruit.
  • Fruits are naturally good for you, thats why our products have been formulated to boost the fruits’ natural benefits. Whether it’s vitamins, minerals, electrolytes, oat fiber, antioxidants or omega oils we love them all.
  • Don’t have separation anxiety. Only additives can prevent the natural settling process and who wants to drink additives? Stop staring and give smartfruit a little shake shake.
  • Versatility = Profitability. Creating smoothies, refreshing juices, cocktails, ice cream or flavoring all with one smart product saves.
  • It shouldn’t cost business owners an arm and a leg to be able to offer their customers all natural, 100% juice finished products.
  • Shelf stable always makes you more able! It saves costly refrigerated transportation and fridge space.
  • Safety: Smartfruit is produced according to strict GMP standards in an SQF certified facility.
  • Our Versatility = Your Creativity.  Follow your culinary intuition with smartfruit’s endless applications.

Superior Service

We aim to surpass our clients’ expectations with an exceptional level of service, education, and support. Our customer service team is always available to answer questions, provide support, or educate about our products. Whether we’re dealing with a large chain store or a small “ma and pa shop”, we make sure our products are utilized correctly and adjusted to perfectly fit your business. After all, (and though it sounds a little corny) your success is our success too.


Socially & Environmentally Responsible

We minimize our waste and carbon footprint by using recyclable materials and composting. Our bottles are the most recyclable of bottle options, PETE 1 plastic bottles, which are vital to preserving the shelf life and taste of our juice products.


At SmartFruit™ we are committed to improving personal and planetary well being. We feel it is imperative that we operate in a manner that preserves the natural resources that we all depend on, and ensure they will be available for all generations. Thats why We create our products in the most environmentally sustainable, and climate change friendly/conscious ways we can.

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    We minimize our waste and carbon footprint by using recyclable materials and composting.

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    Our PETE 1 plastic bottles are the most easily recyclable plastic bottle around.

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    We communicate with our clients almost exclusively via email and phone, thus minimizing the use of paper materials.

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    After bottling our products are packaged in biodegradable containers made of plantbased materials.

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    We’re also careful to collaborate with partners that share our vision.

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    We’ve partnered with Sweeteners plus who work with Energy Star to improve their energy efficiency and reduce greenhouse gas emissions.

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    Our primary shipper is FedEx, which has led the charge in sustainable shipping through their “EarthSmart” initiative, which includes an expanding fleet of electric, hybrid, and zero emissions vehicles.

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    We use only biodegradable and eco-friendly sample cups and spoons during exhibitions around the world.